Before
A typical starting point. Average: 38.
Generative engine optimization
Show Up In The Answers AI Assistants Give
GEO makes your business easy for ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews to find, understand and cite when customers ask who to choose.
What we do
How We Handle Your GEO
- 01
AI Visibility Audit
We run real customer questions through ChatGPT, Perplexity, Gemini, Copilot and AI Overviews to see whether you're mentioned, cited or missing.
- 02
Citation-Ready Content
We rework key pages so they answer questions directly, with clear facts and short summaries an AI assistant can quote.
- 03
Structured Data
Schema markup for your organization, services, locations, reviews and FAQs, so machines can read who you are and what you offer.
- 04
llms.txt Setup
We add an llms.txt file, a proposed standard that gives AI tools a short, readable map of your most important pages.
- 05
AI Crawler Access
We check robots.txt, firewall rules and page rendering so AI crawlers like GPTBot and PerplexityBot can reach the content you want them to see.
- 06
Entity & Brand Signals
Your name, services and details made consistent across your site, profiles and directories, so AI models connect them to one business.
- 07
Third-Party Mentions
AI answers draw on sources beyond your own site. We work on reviews, listings and relevant mentions that back up what you say about yourself.
- 08
Trust & Expertise Signals
Author bios, credentials, reviews and clear sourcing that show AI systems, and the people reading their answers, why you're credible.
- 09
AI Mention Tracking
We track a fixed set of questions over time and report how often you're mentioned, which pages get cited and who shows up instead.
Why it matters
12%
Of URLs cited by ChatGPT, Gemini and Copilot rank in Google's top 10 for the same prompt
Illustrative example
GEO Score, Before And After
Demo scores out of 100 for a typical site, across the areas we audit. They show the kind of change the work aims for, not a client result.
Areas scored: Citability, E-E-A-T, Technical, Schema, Crawler Access, Brand Authority. In this example the average score rises from 38 to 86.
After
Once the work is in place. Average: 86.
GEO questions
Frequently Asked Questions
GEO is the work of making your business easy for AI assistants to find, understand and cite. When someone asks ChatGPT, Perplexity or Google AI Overviews for a recommendation, the answer is built from sources the system trusts. GEO helps make your business one of them.
Each one works a little differently. Most favor sources that answer the question clearly, agree with other sources and belong to a business with a consistent, credible presence online. Some search the web in real time, while others lean more on what they learned in training. We work on the signals that matter for both.
llms.txt is a proposed standard: a plain-text file at the root of your site that summarizes your business and points AI tools to your most useful pages. Support varies between AI companies, so we treat it as one low-effort signal among many, not a fix on its own.
No. AI answers change from one conversation to the next, and nobody outside the AI companies controls them. What we can do is remove the obstacles, strengthen the signals AI systems rely on and track how often you're mentioned over time.
We build a set of questions your customers actually ask, run them across the major AI assistants on a regular schedule and record whether you're mentioned, cited or linked. You'll see how that changes alongside your search rankings and traffic.
No. GEO builds on SEO. Many AI assistants find sources through search engines, and a fast, well-structured site helps with both. We usually recommend working on them together, and your audit shows where the bigger gaps are.
Related services
Search Engine Optimization
Technical fixes, on-page optimization and local search work that help you rank on Google and Maps.
Web Design
Fast, well-structured websites built to rank, read clearly to AI and turn visits into leads.
Human + AI Marketing
Positioning, content strategy and paid ads run by people and sped up by AI, with every word checked by a person.
Find Out What AI Says About Your Business
We'll check how the major AI assistants answer your customers' questions and show you what it takes to be cited.