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Sterty Visibility Audit

See How AI Assistants See Your Business

The problem

AI assistants now answer questions people used to type into Google, and they name only a few businesses in each answer. Ranking well in search doesn't mean you're one of them. The Sterty Visibility Audit shows whether AI tools mention you, and what's keeping you out if they don't.

Why GEO matters now

People now ask AI assistants for recommendations. If you're not in the answer, you're not in the running.

900M+

Weekly active ChatGPT users

Source: OpenAI, 2026 (opens in a new tab)

25%

Forecast decline in traditional search volume by 2026

Source: Gartner, 2024 (opens in a new tab)

12%

Of URLs cited by ChatGPT, Gemini and Copilot rank in Google's top 10 for the same prompt

Source: Ahrefs, 2025 (opens in a new tab)

How it works

From Baseline To Clear Next Steps

  1. 01

    Discover

    We check your site, listings and a set of real customer questions across the major AI assistants to see where you appear today.

  2. 02

    Optimize

    We rank the fixes by likely impact, from crawler access and schema to content that AI assistants can quote.

  3. 03

    Measure

    After changes go live, we re-run the same questions and checks so progress is measured against your baseline.

  4. 04

    Report

    You get a plain-language report with your scores, what changed and what we recommend next.

  5. 05

    Compound

    Each audit cycle starts from the last one, so improvements build on each other instead of starting over.

What we measure

Six Dimensions, One Score

  • 01

    Citability

    How easy your content is for AI to quote.

    AI assistants favor content that answers a question directly and still makes sense when lifted out of the page. We check whether your pages give clear, specific answers, use descriptive headings and state key facts like services, areas and hours plainly.

  • 02

    E-E-A-T

    Signals of experience, expertise and trust.

    E-E-A-T stands for experience, expertise, authoritativeness and trustworthiness, a framework from Google's search quality guidelines. We look for named authors, credentials, reviews, clear business details and content that shows first-hand knowledge.

  • 03

    Technical

    Speed, indexing and overall site health.

    If a page is slow, broken or kept out of the index, neither search engines nor AI tools can rely on it. We check page speed, mobile usability, indexing, internal links, redirects and errors.

  • 04

    Schema

    Structured data that labels who you are.

    Schema markup tells machines what a page is about: your business type, location, services, reviews and FAQs. We check which schema you have, whether it's valid and what's missing.

  • 05

    Crawler Access

    Whether AI crawlers can reach your site.

    AI companies run their own crawlers, such as OpenAI's GPTBot and PerplexityBot, to read the web. We review your robots.txt file, firewall and hosting settings, and llms.txt, so you're not blocking the tools you want to be found by.

  • 06

    Brand Authority

    How often others mention and vouch for you.

    AI assistants draw on what the rest of the web says about you: reviews, directory listings, press and mentions on trusted sites. We look at how consistently your business is described and how often independent sources reference it.

Illustrative example

Your Overall Score

The six dimension scores roll up into one number, tracked against your baseline.

Illustrative example

Movement By Dimension

Each re-check shows how every dimension has moved since your first audit.

Timeline

Your First 90 Days

  1. Day 30

    Audit And Baseline

    We complete the audit, record your baseline scores and AI mentions, and agree on a prioritized list of fixes.

  2. Day 60

    Fixes In Progress

    Technical, schema and crawler access fixes go live, and content updates begin on your most important pages.

  3. Day 90

    Re-Check And Plan

    We re-run the audit checks, compare the results with your baseline and set priorities for the next cycle.

Sterty Visibility Audit

Frequently Asked Questions

Six dimensions that affect whether AI assistants find, trust and cite you: citability, E-E-A-T, technical health, schema, crawler access and brand authority. We also ask AI assistants real customer questions and record whether you're mentioned.

ChatGPT, Perplexity, Google AI Overviews, Gemini, Copilot and Claude. Answers vary from one run to the next, so we check a set of questions rather than relying on a single result.

Each dimension is scored from a set of specific checks, and the dimensions are weighted into an overall score. Your report shows the checks behind every number, so you can see why you scored the way you did.

An SEO audit asks whether you rank. This audit asks whether AI assistants find, trust and cite you. The two overlap on technical health and schema, and the Sterty Visibility Audit covers both.

Find Out If AI Is Recommending You

Book a strategy call and we'll run your Sterty Visibility Audit before we meet.

  • Share your info in 30 seconds
  • Audit before the call
  • SEO and AI search covered
  • A plan you can act on