About Sterty
An Agency Built For Search And AI Answers
Sterty helps businesses get found on Google and recommended in AI answers. We work on both because your customers use both.
Our story
Search used to mean a page of links. Now people also ask ChatGPT, Perplexity and Google's AI Overviews, and they get one answer with a few businesses named in it. A business can rank well on Google and still be missing from those answers, often without knowing it. Sterty exists to close that gap. We make sure good businesses are easy for search engines and AI assistants to find, understand and recommend.
Founders
Stephen and Ryan
Co-Founders
How we operate
Principles Behind Every Engagement
A few principles shape how we work with every client.
- 01
Audit First
Every engagement starts with a look at where you show up today, in search results and in AI answers. The plan comes from what we find, not from a template.
- 02
One Plan For Search And AI
SEO and GEO share a foundation: a fast, well-structured site with clear, trustworthy content. We plan them together so each piece of work helps in both places.
- 03
Measured Against Real Searches
We track the searches and questions that bring you customers, not vanity keywords. Rankings, traffic and AI mentions sit side by side in one view.
Why GEO matters now
People now ask AI assistants for recommendations. If you're not in the answer, you're not in the running.
12%
Of URLs cited by ChatGPT, Gemini and Copilot rank in Google's top 10 for the same prompt
Who we serve
We work best with businesses that customers find by searching for a service in a place.
Home Services
Plumbers, roofers, HVAC and other trades whose customers search when something needs fixing. Local rankings, Maps and AI recommendations decide who gets the call.
Real Estate
Agents and brokerages competing on local knowledge. Buyers and sellers ask about neighborhoods, prices and who to trust, and the answers shape their shortlist.
Professional Services
Law, accounting, consulting and other firms where trust and expertise matter. Clear credentials and helpful content make it easier for search and AI to vouch for you.
Methodology
Five Steps, Each One Building On The Last
We measure where you stand, fix what's holding you back, and track the change in rankings, traffic and AI mentions. Then we do it again from a stronger starting point.
- 01
Discover
We audit your site, listings and AI visibility to see where you show up and where you don't.
- 02
Optimize
We fix technical issues, strengthen content and add the structured data search engines rely on.
- 03
Measure
Rankings, traffic and AI mentions come together from the tools you already use, in one view.
- 04
Report
Plain-language reports on what changed, why it matters and what we're doing next.
- 05
Compound
Each cycle builds on the last, so the gains from earlier work keep paying off.
What we value
- 01
Say What We Know
Google and AI assistants decide what they show, and no agency controls that. We tell you what we found, what we're doing and what we expect, and we update you when things change.
- 02
Fix What Matters First
A long checklist isn't a strategy. We start with the changes most likely to affect how customers find you, and we explain why they come first.
- 03
Keep It Plain
Reports and recommendations come in plain language, with the reasoning behind them. You should never need a glossary to understand your own results.
About Sterty
Frequently Asked Questions
Sterty helps businesses get found in search and recommended in AI answers. We work on SEO, GEO (generative engine optimization), web design and human + AI marketing (strategy, paid ads and AI-assisted content), and every engagement starts with an audit of where you show up today.
Because your customers use both. People now ask ChatGPT, Perplexity and Google's AI Overviews for recommendations, and those tools usually name only a few businesses. Working on search and AI answers together covers both ways people look for you.
We focus on businesses whose customers search for them by service and location, including home services, real estate and professional services. If your customers look for you on Google or ask an AI assistant who to call, the same approach applies.
We treat search rankings and AI visibility as one plan, and we measure both. You see your rankings and traffic alongside how often AI assistants mention you, in reports written in plain language.
Every plan includes a monthly performance report covering what changed, why it matters and what we're doing next. Depending on your plan, that includes keyword rankings, traffic and AI mentions.
Book a strategy call and share a few basics about your business. We review your search and AI visibility before we meet, so the call starts with what we found.
See Where You Stand In Search And AI
Book a strategy call and we'll audit your search and AI visibility before we meet.
- Share your info in 30 seconds
- Audit before the call
- SEO and AI search covered
- A plan you can act on